Shortly after the Genesis launched in 1989, Sega experienced a shift in leadership. Michael Katz was its new president and quickly acted to make the young console a major player in the gaming market by taking on Nintendo in advertising and ensuring some big names for its sports line. His efforts set the groundwork for Sega’s future success, though he hardly receives the credit he deserves. Sega-16 had an interesting little Q&A session with Mr. Katz earlier this week, and he had a lot to say about how the company was run during that exciting time in its history.
