When you think of the Genesis, one of the games that instantly comes to mind is Altered Beast, even though few people generally have anything positive to say about it today. Why is it then, that this particular title is etched in our minds whenever the topic comes up? Is it that it was included with the console for free and was thus the first Genesis experience for most people who bought the console at launch? Probably, and what’s really interesting is that most people don’t tend to associate the simple and repetitive gameplay with a deep marketing strategy. Believe it or not, Altered Beast was probably the perfect game to include as a pack-in, from a marketing standpoint at least.