When the Genesis launched, it lacked something its rival, the NES, enjoyed in spades: third party software. Due to Nintendo’s strict licensing agreements, companies that published on the NES were forbidden to release games on competing hardware, and this left Sega’s new machine with a big problem. Thankfully, the U.S. court system put an end to this practice, and the support slowly began to pick up. During the dry period, however, a few small companies jumped at the chance to pick up the slack left by bigger publishers like Konami and Capcom. Among them was Kaneko, which was a staunch supporter of the little black box. Sega-16 spent some Q&A time with former Kaneko VP of marketing, Ellen Fuog, and she shared her insights on what it was like to be at a small publisher at the dawn of the 16-bit era.
