Features

Features, Sega Scan

Sega Scan: Sex & Sega: Partners in Print

Sex and video games go way back, and every game publisher has found a way to combine the two. Sega went farther than most did in its print advertising, particularly in Europe, and by the late ’90s its ads were quite daring. By the turn of the century, game ads had become raunchier and more provocative. We take a look at the history of sex in Sega’s print advertising, and discuss its impact.