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Features, Sega Firsts

Sega Firsts: Ulala Goes to Court

Sega’s court battle against former Deee-Lite singer Lady Miss Kier was a landmark case for video gaming, as it was the first example of California’s Supreme Court examining the issue of First Amendment protection and celebrity rights of publicity in video games. The verdict became a standard for future cases. Join us as we take a deep look at the case and how Sega made history.