Get ready for another round of Lost in the Arcade! This installment takes a look at some of the great Taito games that were never released on consoles during the 16-bit era, but would have been right at home on the Genesis. So many great games, yet so few were ported! It’s a shame, but that doesn’t mean we should just forget them.
Author: Ken Horowitz
Interview: Trip Hawkins (Founder of Electronic Arts)
Already a PC powerhouse, Electronic Arts was among the first American companies to jump aboard the Genesis bandwagon. A slew of quality releases elevated them to the upper echelon of 3rd party developers, and they eventually went on to become the biggest of them all. As the founder of EA, Trip Hawkins brought his revolutionary vision of game design to the Genesis and played a major part in its success. From original series like Madden to excellent ports like Marble Madness and The Immortal, Electronic Arts brought a diverse range of excellent titles to Genesis gamers.
Star Wars Arcade
Christmas 1994 saw the release of a game that many anticipated, but relatively few bought. The irony was that sales were hampered not by the game itself, but by the hardware it was on. Though many people wanted to play Star Wars Arcade on the 32X, few were willing to shell out the cash for the add-on. Sales were decent enough initially, but it was a sign of things to come. Did gamers miss out on something special? Should they have taken the plunge just to play this arcade port? Why not read our full review and find out?
Reader Roundtable Vol. 09
August means that summer is raging along with no end in sight to the hot and sticky weather. What’s the best way to escape those nasty temperatures? To stay inside, of course! Who needs things like nature and sunlight when there are so many great Genesis games to play? Our latest installment of Reader Roundtable reveals what everyone at Sega-16 is playing to beat the heat!
Marketing the Genesis: Sega’s Advertising 1989-1996
Though no one knew it at the time, the key to Sega’s success in the mid ’90s was its stellar marketing. As the first company to directly challenge Nintendo, the upstart company launched a massive advertising blitz that almost brought the giant to its knees, eventually snatching away its hardware dominance. Interestingly enough, all of it was very close to never happening at all, and the results obtained were far beyond even Sega’s own ambitious expectations. Read the full history of the Genesis’ promotional history in our latest feature Marketing the Genesis: Sega’s Advertising 1989-1996.